about Mimi.

I’m a multi-passionate entrepreneur driven by one mission: to help everyday people build something that outlives them.

From property and franchising to digital innovation and wellness, my journey has always been rooted in the belief that transformation is possible for anyone. With the right tools, the right story, and the right blueprint.

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About Mimi Masala

Mimi Masala is a multi-passionate entrepreneur, property investor and business leader whose work sits at the intersection of housing, entrepreneurship, digital innovation and personal transformation. Her journey began in property investment in 2005, when she started acquiring and developing land in the Mid-Vaal area. Since then, she has built a diverse portfolio of residential and agricultural holdings, owned and operated multiple global-brand franchise stores in the Eastern Cape, and served as a Divisional Director in a leading retail hardware group, where she conceptualised and led the Zakhelikhaya home-building initiative.

What You’ll Find on Mimimasala.com

The site features a weekly blog where Mimi shares insights on entrepreneurship, franchising and building sustainable income streams, along with reflections on property journeys, home-building, digital business and the evolving role of AI in Africa. She also writes openly about personal growth, faith, family and legacy, creating a space that blends practical wisdom with heartfelt storytelling. Visitors can explore a growing library of Mimi’s books and digital learning products, covering business, wealth-building, health and mindset. Each resource is designed to offer clear next steps for readers who want to go deeper in their journey.

For organisations, community groups or collaborators, the site offers information on booking Mimi for keynote talks, panel discussions, and workshops. Her work spans housing, enterprise development, digital transformation and women’s wellness, making her a versatile and values-driven partner for meaningful engagements. The Projects & Case Studies section highlights real-world initiatives — from township business pilots to housing projects and digital ventures — demonstrating what becomes possible when strategy, community and courage come together.

Over the years, Mimi has also developed enterprise and supplier development programs that empower township businesses and informal traders, launched digital courses and ecosystems that help entrepreneurs and everyday people leverage technology for growth, and authored several books, including Your Exit Strategy and a series of health and wellness titles under the MimiBody.fit brand. She is particularly passionate about using digital tools and AI to open doors for people who have long been locked out of opportunity. Her work in township spaza-shop digitisation, housing support and small-business development reflects a deep commitment to practical, on-the-ground impact rather than theory.

At her core, Mimi is a storyteller. Whether she’s writing about franchising, housing, health, or personal growth, her voice is grounded, honest and deeply human. She believes that transformation begins with a single decision, a single habit and one brave conversation at a time.

Featured Book: Your Exit Strategy

A practical, no-nonsense guide to building an income that frees you from survival mode.
This book distills two decades of business lessons into simple frameworks you can apply today.

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coming soon

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Projects That Shape Communities

Zakhelikhaya Housing Initiative

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The Zakhelikhaya Housing Initiative is a pioneering program designed to make home-building accessible, affordable and dignified for South African families. Through a unique partnership between Cashbuild, financial institutions and the NHFC, the initiative provides structured support, funding guidance and practical tools that help first-time homeowners build safe, quality homes. Zakhelikhaya bridges the gap between aspiration and action, empowering households with the resources, knowledge and confidence they need to create generational stability.

Spaza Shop Digital Business Transformation Pilot

This pilot project introduces digital tools and modern business systems to township spaza shops, helping informal traders transition into efficient, compliant and growth-ready enterprises. Through e-commerce, digital ordering, marketing support and training, the program simplifies stock management, expands customer reach and enhances profitability. The initiative uplifts local economies by equipping traders with technology and practical skills that strengthen their long-term sustainability.

MimiBody.fit Wellness Programs

MimiBody.fit is a holistic wellness platform inspired by Mimi’s personal weight-loss journey. The program offers accessible coaching, lifestyle guidance and community support to help individuals achieve lasting health transformation. Through story-driven content, personalised meal plans, weekly live sessions and a supportive WhatsApp group, MimiBody.fit empowers people to heal their relationship with food, embrace movement, and rebuild their confidence—one sustainable habit at a time.

Serufe Mosala Memorial Park

Serufe Mosala Memorial Park is a purpose-driven private cemetery development rooted in heritage, dignity and community service. Designed as a peaceful and beautifully landscaped resting place, the park provides affordable burial sites while supporting broader community upliftment initiatives. With long-term investment value, transparent processes and a commitment to honouring families’ cultural and spiritual needs, Serufe Mosala Memorial Park combines compassion with sustainable development.

Digital Courses with DigiWise

DigiWise offers practical, easy-to-follow digital courses that help entrepreneurs, professionals and everyday people leverage technology to build modern, future-ready businesses. Covering everything from AI tools and digital marketing to business automation and social media strategy, the courses are designed to simplify complex concepts and give learners actionable skills they can use immediately. DigiWise equips individuals with the digital confidence needed to thrive in a fast-changing world.

join the inner circle.

You didn’t come this far to stop.

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Book Me for Your Next Event

Available for keynotes, corporate workshops, women’s conferences, digital business summits and housing entrepreneurship events.

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